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Soul Deep 3 - The Sound of Young America (2005)

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Published on 26 May 2020 / In Film & Animation

Motown changed the landscape of pop, rewrote the rule book and created the sound of young America - which appealed to whites as much as to blacks.

Crossover soul was the vision of Motown's founder - Svengali figure Berry Gordy. "Motown was a little hit factory, and I got the idea from the assembly line that I worked in at an automobile plant," he explains.

Reflecting the optimism of the early Sixties and the promise of integration, Gordy's artists were coached, groomed and targeted at the lucrative white audience.

Gordy's crack songwriting team Holland/Dozier/Holland in Detroit pumped out 40 hits for artists such as The Supremes, Martha Reeves, The Temptations and The Four Tops.

Shared for historical purposes. I do not own the rights.

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